10 New York Fashion Brands to Support Right Now

new york fashion brands


New York is known for its unique style, in large part due to the fabulous locals who take everything to the next level. New Yorkers can be spotted donning high fashion trends from minimalism to daring and colorful eccentrics. Naturally, the fashion capital is filled with stores to suit every style, from fashion institutions, department stores, and outlets to boutiques, thrift stores, and shops tucked away in quiet corners of the city. At this time, it’s important to shop local to support small businesses, such as the many amazing New York fashion brands we know and love.


New York Fashion Brands to Support Today

One of the great things about the city is discovering new favorite stores but with everything shut down temporarily, window shopping is a little bit harder to do. To remedy this we’ve rounded up a few of our favorite New York fashion brands and shops. Keep reading to see our picks from each brand!


Sandy Liang

You may know this brand from their sought after fleece but they offer so much more. The eponymous brand helmed by New York native and designer Sandy Liang, features smock dresses, fun colors, and bold patterns tinged with 90s nostalgia, see her rhinestone butterfly halter top and her recently launched jewelry collection, pastel pink resin hearts inspired by Polly Pocket. Our pick is the summer-ready Rainer Dress, $595. 

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🧃Rainer dress

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Brother Vellies

Founded in 2013 by Aurora James, the sustainable shoe and accessories brand Brother Vellies is a New York brand as much as it is an international brand. James, a Toronto native who now calls New York home, has her wares crafted across the globe and available online and in the brand’s Brooklyn store, filled with art from local artists, greenery, and her woven peacock chair. In light of Covid-19 and temporary store closings they’re offering a subscription service called Something Special offering some of their favorite cozy homewares. Our pick from the brand is the Bike Shoe, $495 in the summery, neon hue Juice Box. 

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Bike Shoes 🎾

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Founded in Brooklyn in 2018 by Christina Tung, the ethos of this accessories brand is ethics and aesthetics. Expect unique and colorful pieces you won’t find anywhere else crafted from reused and natural materials like agate, quartz, sea glass and shells. The brand also offers a range of airy slip dresses in varying shades and shell embellished net bags to pair with your unique earrings and barrettes. In light of Covid-19, Christina is also raising funds for protective equipment for healthcare professionals. Our pick is the Marquesas pearl earring, $315.


The Break

Founded by Hannah Richtman, this shop which sells vintage and thrift clothing, homewares, and jewelry, opened in Greenpoint in 2016. The shop offers carefully curated wares, you can shop online and in their Instagram stories. Expect to see minimal pieces, neutral tones, and structured pieces reminiscent of the 90s with a few designer brands.
Our pick is this vintage pleated skirt, $48.95.



Luxury concept store t.a.newyork, founded by Telsha Anderson, carried a curated range of up and coming, cool brands like New York-based PRISCAVera, Ottolinger, ASHYA, and fashion favorites like Ellery and William Okpo. t.a.newyork features a mix of bold patterns and colors, unique silhouettes, strappy dresses, and asymmetrical hems but there are also minimal pieces. Our pick is this Gauntlett zebra dart dress. $880.


Sincerely Tommy

Founded by Kai Avent-deLeon, Sincerely Tommy is more than a store, it’s a destination, offering an in house coffee bar, S,T Coffee, and place for community and events along with a curated selection of brands and pieces. Expect minimal but unique pieces that would easily become staples in your wardrobe, slouchy trousers, structured dresses and outerwear, and unexpected pops of color. Our pick is this pair of vegan croc heels, $90.

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New arrivals just added online

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Viva Aviva 

Expect bold colors and even bolder silhouettes from this brand whose mantra is, “If you dress for a party, life will always be one.” Founded in 2012 by Aviva Falk, New York-based Viva Aviva offers puff sleeves, full skirts, and ruffles galore in avocado green, bright fuschia, and multicolor prints in cotton or crushed velvet. Our pick is their best-selling Maui dress, $455.

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Fashion for the rest of us

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Pyer Moss

New York native Kerby Jean-Raymond founded Pyer Moss in 2013 and since then has been shutting down NYFW with his shows, love letters to Black culture, black choirs have sung at his shows and some of his pieces include nods to icons like beads and necklaces in collaboration with Johnny Nelson which featured Aretha Franklin, Diana Ross and more. The brand has started initiatives to obtain protective equipment for medical professionals and support minority and women-owned businesses in light of Covid-19. Our pick is the wrap sleeve maxi dress, $550.



Italian designer Prisca Vera Franchetti now calls New York home and it’s the home base of her brand PRISCAVera, founded in 2015. The brand’s aesthetic is relaxed and refined, instead of structured pieces expect silky slip dresses and skirts, slouchy sweatshirts and pants, and fitted pieces that just graze the body without being too tight. Our pick is the open back keyhole dress, $406.



Helmed by designer Yegang You, this Brooklyn based accessories brand offers leather goods and bags with unique geometric silhouettes, think bucket bags, mini top handle bags, and structured totes. Expect pieces that are minimal enough to match everything but bold enough to stand out in neutral tones and shades of blush, chartreuse and royal blue. Our pick is their croc bucket bag in chartreuse, $475.


Image via Brother Vellies.

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