Iberia Airlines employees will soon give runways a whole new meaning.
The Spanish airline unveiled a new line of uniforms over Mercedes-Benz Fashion Week Madrid, custom-created for Iberia by one of Spains top contemporary designers, Teresa Helbig the airlines first woman designer. The uniforms will be distributed to Iberias 6,500 cabin crew and ground employees on May 1.
Helbigs designs include more than 20 items of apparel and accessories: Dresses, suits, skirts, trousers, shirts, blouses, overcoats, handbags, cardigans, blazers, scarves, sweaters, neckties and even special uniforms for pregnant employees.
Helbig said she chose colors that best represented Iberias brand and spirit. The predominantly navy-hued collection is accented with bright pops of red and yellow Iberias brand colors as well as a hint of beige. Navy symbolizes balance, while red embodies passion, drive, and vitality, and yellow is stimulating, youthful, and energetic, Helbig said in Iberias statement. Meanwhile, beige is genuine. natural, calm, and very elegant.
While Iberias new jackets are a touch retro and the coats have a unisex flair, Helbig said she made sure her designs allowed every employee a full range of motion. Theres a reinterpretation of the iconic straight skirt [and] the womens trousers are anything but rigid they facilitate womens movements, she said. All are garments that we would be happy to wear for every day.
Iberia commissioned its new uniforms from a Spanish designer in keeping with the airlines#Talentoabordo project, which seeks to promote established and emerging Spanish creative artists in all the countries served by the Oneworld alliance carrier.
The new uniforms will be manufactured by theEl Corte Ingls retail chain and individually delivered to each employees home, while alterations can be made at El Corte Ingls outlets near the Madrid and Barcelona airports.
Featured photo courtesy of Iberia.