News — Athleisure
Athleisure: Why this relentless trend is just as much a lifestyle as it is a look
Athleisure. It’s become a buzz word in recent years, with casualwear and sports attire having successfully made the crossover from gym get-up to high-fashion outfit. A contraction of the words ‘athletic’ and ‘leisure’, this relentless trend has transformed the way we dress for the everyday, fusing comfort with glamour to create a style choice that has become beloved my celebrities and supermodels alike. We’ve gone from a time where wearing anything less than a suit and tie or a skirt and blouse to work would be frowned upon, to one in which it is now perfectly acceptable to wear your...