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Google Lens Brings Style Inspiration To Shoppers

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Google Lens Brings Style Inspiration To Shoppers

With a redesign of Google Shopping, the platform is receiving multiple new features such as options to track prices, shop local stores and come across style inspiration via Google Lens. The smart image recognition technology of Google Lens can already aid in identifying objects, finding similar items and translating text, according to reports.  With an image of an outfit that consumers like, Google Lens can now pull up other “style ideas” from the internet. Those concepts are geared toward showing consumers how others are wearing a particular item instead of merely showing matches of similar products. Consumers who find a skirt...

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