Denim is back – with a twist – and looking better than ever. Buy, rent or thrift your jeans, jacket, shirt or skirt
If denim had a bad pandemic – and it did, with joggers and athleisure taking over – it’s now back. And this spring, anything goes. High-street denim comes with a twist; denim shirts come quilted; jeans have added stretch and look like tailored trousers. It’s denim, but elevated.
Fancier stuff exists – Balenciaga denim is hot but pricey – but this is where rental comes in. Mud, for example, “leases” its denim for a full year with the intention of having it worn over and over (denim is one of the few fabrics that actually softens and improves with wear).
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