Daisy Jones premiered on Prime Video on March 3. The series is set in the 1970s and tells the story of a fictional, Fleetwood Mac-inspired band's attempts to break into the industry. It’s everything music and fashion lovers could want, rolled into one glittering package. Think sex, drugs, and rock 'n' roll, characters rocking out and breaking hearts in Joan Jett-esque bell bottoms, Stevie Nicks-style capes, and Penny Lane furs. Unsurprisingly, TikTok is already home to thousands of Daisy Jones-inspired outfit videos, with fans excitedly discussing how the book's iconic fashion moments will translate to the small screen (keep an eye out for a particular fan favorite men’s dress shirt).
Many of the show’s looks are vintage — sourced from the '60s and '70s, yes, but also the '20s and '30s — but fans eager to emulate its style will be happy to know that plenty of pieces are not only contemporary but available to shop now from Etsy artisans and '70s-inspired brands like Stoned Immaculate and Free People. The latter has even partnered exclusively with Amazon Prime on a capsule collection inspired by the show’s characters, available to shop from the show’s release. The 21-piece drop includes everything you need to recreate the Daisy Jones look, from beaded vests to Daisy's classic hoop earrings.
"I immediately thought of Free People when I started the show," explains the show’s costume designer, Denise Wingate. "I knew there would be great styles I could incorporate that would have the exact flavor and feel that I needed for the period. I've been a fan of the brand for so long, so this all seemed like the absolute best fit."
Eager for your own slice of rockstar glam? We scoured the internet to find the best Daisy Jones-inspired outfits, plus some Free People pieces that were actually used in the show. Be sure to bookmark this page and check back as the series unfolds. We’ll be updating as more episodes are released.
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"Daisy always had money. She came from money. She just wasn't very crafty about it," Denise explained to People. "I think she bought her stuff at thrift stores, or she was on Sunset Boulevard and bought a white marabou feather jacket, which is completely out of character. I just feel like Riley and Daisy, they're these free-spirited people who wear whatever they want whenever they want. And if she wanted to wear a robe out, then she's going to wear a robe, or a man's shirt, or a fur jacket. She was just all over the place. Daisy is eclectic."
Endless Summer Cherie Blouse, $, available at Free People
We The Free Just Float On Flare Jeans, $, available at Free People
DivineGiftsLTD Women Tassel Fringed Handbag, $, available at Etsy
Intimately Everything's Rosy Bodysuit, $, available at Free People
Rolla's East Coast Cord Flare Jeans, $, available at Free People
Campomaggi Naya Crossbody, $, available at Free PeoplePhoto by Lacey Terrell/Prime Video.
Rolla's East Coast Flare Jeans, $, available at Free People
Stoned Immaculate Foxy 70's Bells, $, available at Stoned Immaculate
Tularosa Mackay Blouse, $, available at Revolve
FP One Aletta Top, $, available at Free People
Op London Rococo Aqua Kimono, $, available at Op London
Free People Nightbird Burnout Kimono, $, available at Free People
ASOS Vintage Style New Ladies Long Kimono Burnt Velvet Peach, $, available at asos marketplace
Free People Follow Your Arrow Belt, $, available at Free People
Urban Outfitters Embossed Chain Belt, $, available at Urban Outfitters
Missoma Medium Molten Hoop Earrings, $, available at MissomaPhoto by Lacey Terrell/Prime Video.
We searched high and low for a striped, lurex turtleneck (book Karen is big on a turtleneck, FYI) and found a very similar vintage option on ASOS Marketplace. For a high street alternative, try a chevron style (very '70s!) from ONLY or Karen Millen. Add velvet bell bottoms and a studded belt from Free People, throw on a statement necklace and you're ready to rock those ivories. We searched 'seventies gold boho tassel necklace' on Etsy (our vintage go-to) and found plenty of similar designs.
We The Free Matisse Studded Belt, $, available at Free People
Free People Slim Pull-On Velvet Flare Pants, $, available at Free People
OnePiece ONLNICKY LIFE GLITTER Jumper, $, available at OnePiece
Karen Millen Patterned Sparkle Knit Roll Neck Jacquard Top, $, available at KAREN MILLEN
The Archive Vintage 70's Roll Neck Black Gold Lurex Stripe Skinny Fit Jumper, $, available at asos marketplacePhoto by Lacey Terrell/Prime Video.
J.ING Peru Faux Suede Fringed Vest, $, available at J.ING
Free People Brooks Tall Boots, $, available at Free People
Joe Browns Stunning Suedette Skirt, $, available at Joe Browns
Steve Madden Andiee Boot, $, available at ZapposPhoto by Lacey Terrell/Prime Video.
"Every character had their own specific style," Denise told People. "Camila was early Ali MacGraw and then morphed into Bianca Jagger."
Urban Renewal Remnants Heart O-Ring Striped Long Sleeve, $, available at Urban Outfitters
Self Contrast Ava Open Collar Shirt, $, available at Self ContrastPhoto by Lacey Terrell/Prime Video.
Tomorrow Arizona Patchwork Denim Trench Coat, $, available at OlivelaPhoto by Lacey Terrell/Prime Video.
The Hippie Shake Breaking Hearts Tan Embroidered Long Penny Lane Coat, $, available at The Hippie Shake
Superdry Faux Fur Lined Afghan Coat, $, available at SuperdryPhoto by Lacey Terrell/Prime Video.
AllSaints Hadley Metallic Dress, $, available at Revolve
Jennifer Grace Platinum Sequin Caftan Kaftan Dress, $, available at Wolf & BadgerPhoto by Lacey Terrell/Prime Video.
Free People Joni Embroidered Top, $, available at Free PeoplePhoto by Lacey Terrell/Prime Video.
Free People Southwest Lace Maxi Dress, $, available at Free People
Sézane Andreanne Dress, $, available at SézanePhoto by Lacey Terrell/Prime Video.
Jenny Krauss Dream In Color Belt, $, available at Free People
FP Collection Read Between The Lines Belt, $, available at Free PeoplePhoto by Lacey Terrell/Prime Video.
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